Deep transformation
Freedom from within
Transformational Coaching for lasting change
For people who are ready to break free from limiting habits, beliefs, and past conditioning—using science-based tools and deep inner work that can actually shift your life like never before.

Hi! I’m Dr. Asma J, a Researcher & Certified Transformational Coach
I’m always exploring ways to shift from the inside out—experimenting with mind-body techniques that bring more presence, joy, and peace. I love coffee, quiet mornings, and being outdoors. And I believe transformation is absolutely attainable. If you’re ready to release what’s no longer serving you and reconnect with what truly matters, you’re in the right place. My approach combines science-backed insights, proven tools, and personal experimentation to help you transform from the inside out. It’s not about fixing yourself—it’s about reconnecting with who you truly are underneath the noise.
Through our work, you will


Create an identity shift that aligns with your true self


Overcome stress and limiting beliefs


Let go of the past and heal


Build self-awareness and life-changing habits
Testimonials




Why Transformational Coaching?
Because it empowers deep inner change, helping you shift your mindset, redefine limiting beliefs, and align with your authentic self to create the life you truly desire.
Certifications and Accreditations
Mind-Body Practitioner, MindBodyFood Institute (Australia), accredited by CMA, IPHM, and AADP.
Holistic Coach, MindBodyFood Institute (Australia), accredited by CMA, IPHM, and AADP.
Transformation Coach, Transformation Academy, accredited by CPD.
Essentials for CBT, Beck Institute for Cognitive Behavioral Therapy.
PhD in Humanities, University of Essex (UK).
How Does the 30-Day Project Work?
We begin with a deep 1:1 session to uncover what you truly want to change — and what’s been keeping you stuck.
After Session 1, I’ll create a custom 30-day project plan just for you — including a simple daily checklist to help you embody the shift through intentional action, reflection, and nervous system work.
About halfway through, we meet again for a check-in session to see what’s unfolding — what’s working, what’s hard, and how your identity is beginning to shift.
At the end of the 30 days, we reconnect to reflect on your journey — and to celebrate your return to your true self.
You’ll have the option of a bonus session, where we can walk together into whatever comes next — whether it’s deepening the shift, setting a new intention, or simply anchoring your new way of being.

Why work with me?
I don’t offer surface fixes—I offer a space to be real, go deep, and create lasting change. Working together means having a coach who understands the ups and downs of personal transformation. I’ll meet you exactly where you are, without judgment or pressure.
Together, we’ll break old patterns, shift limiting beliefs, and reconnect you with the version of yourself you’re meant to become.